Now I'm not saying North American Nike ads suck. They're quite good but the Japanese ads seem to take more artistic liberty and risk. Commissioned as an animated viral short to promote the Nike Meta7 shoe, illustrator Paul Huang teamed up with animators Chris Riehl and Sean Starkweather to deliver a surrealist cell shaded fantasy. The story revolves around an anthropomorphized circle, square and triangle who escape their oppressive lives to be transformed into something better thru an encounter with the Meta7 shoe. The animated short is accompanied by a print and sculpture campaign touring Asia. I wish I were able to see it in person. The art style looks fantastic - almost good enough to make me wanna run out and buy a pair of Nike Meta7's. check out the video: http://www.neublack.com/wp-content/uploads/video/nanospore-meta7.html
Wednesday, January 30, 2008
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