The Hesher, the Sid, the Jerk, the Shredder, the 40 and the Hangover. Don't they sound like characters from a modern day remake of Dick Tracy? Actually they're the 6 personality types of clothing label Attus Apparel, each representing a style or mood any bloke can choose from. The Hesher is a tribute to 80's big hair metal. The Sid is a tribute to punk rock. The Jerk is perfect for that cynical and sarcastic bastard. The Shredder is for snowboarders. The 40 is the most frugal way to get a party started and last but not least, the Hangover which is pretty damn self explanatory. All the polos are made from 100% cotton with a slim fit. They're affordable too at only $54 each. I also think it's pretty genius to replace the monotonous animal logos we normally see on polos with something more expressive. I mean, I don't feel like an alligator or polo player every day. It's also a great way to advertise your personality in a place that requires strict attire. The next time you see a clean cut man with khakis and a polo, don't be fooled. Just look for the logo on his chest. It may tell you something.
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